Scope of work.
My job was to do a matte painting, converting the warm city to a snowy environment and implementing a polarbear.
Second, the client wanted to have the freedom to change the label of the bottle, so we shot a generic bottle and painted a lot of ice on it both 2D and 3D, so the client could change the label at a later date.
Harboe Bear Beer needed a new campaign. The idea was the polar bear would freeze the hot environment, like it had a direct link to the cold north.